{"product_id":"highland-creed-9-we-choose-consistency-over-intensity-heavyweight-hoodie","title":"Highland Creed 9: We Choose Consistency Over Intensity (Heavyweight Hoodie)","description":"\u003cp\u003eThis is where real progress is built.\u003cbr\u003e“We choose consistency over intensity” means you don’t rely on short bursts of motivation; you rely on discipline over time.\u003cbr\u003eYou don’t need perfect days. You don’t need extreme effort. You don’t need to go all in once and disappear the next.\u003cbr\u003eYou show up, again and again.\u003cbr\u003eWhen it’s exciting. When it’s boring. When you don’t feel like it.\u003cbr\u003eBecause you understand that intensity fades, but consistency compounds.\u003cbr\u003eSmall actions. Repeated daily. Built over time.\u003cbr\u003eThat’s what creates real change.\u003cbr\u003eIf you commit to showing up no matter what, this is yours.\u003cbr\u003e\u003cbr\u003eProduct Details\u003cbr\u003eCrafted from a premium cotton-blend fleece, this oversized hoodie is built for comfort, structure, and durability. The brushed interior delivers a soft, insulated feel, while the heavyweight construction holds its shape through every wear.\u003cbr\u003eDesigned with a clean, modern silhouette, it features a double-layered hood without drawcords for a streamlined look, along with a large front pocket for everyday function.\u003cbr\u003eWhether you’re heading into a lift, stepping out, or layering up, this piece is made to perform without sacrificing presence.\u003cbr\u003e\u003cbr\u003e• Breathable 60% Airlume combed and ring-spun cotton, 40% polyester fleece\u003cbr\u003e• Fabric weight: 10 oz.\/yd² (339 g\/m²)\u003cbr\u003e• Brushed interior fleece for a soft, cozy feel\u003cbr\u003e• Roomy, unisex fit, goes big on comfort\u003cbr\u003e• Double-layered, no-drawcord hood\u003cbr\u003e• Large front pocket\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" 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